Anatomy of a sonic hug
You've learned the hard way - or maybe someone just told you - that sound is an important part of your video. I think some guy with bushy hair who made some star-ish movies even said 50% of the motion picture experience! But when the deadline looms and the budget shrinks, you throw a cheap noise reduction plugin on that poorly recorded interview, drop in a free music track, and hit Export. It's okay, you can admit it to us. We're here to help. Want to see how? We have a frien
Cayenne pepper
This article in Fast Company more or less sums up what we're all about at Hugmonster Sound :: opening people up to understand the impact sound can have on their brand experience. http://www.fastcompany.com/3037324/most-creative-people/what-does-your-brand-sound-like I won't rehash the whole article here, just READ IT! But what I find most interesting is the reference to cayenne pepper: "Think about sound as the cayenne pepper of experience: a tiny bit of it makes it amazing,